What we look for

Boutiques and specialty retailers with a genuine baby or sleep focus, who will display the range properly and stand behind it with their own customers.

What to send us

• Your business name, website and physical store address if you have one.
• How long you have been trading, and roughly what you stock.
• Which categories you are interested in and a first-order sense of scale.
• Your resale certificate or tax ID.

How it works

Email [email protected] with “Wholesale” in the subject line. We review applications as they come in and reply either way.

Approved accounts get a line sheet, wholesale pricing and an order minimum that we agree with you up front.

REVIEW: set your minimum order value, your pricing tiers and your payment terms before publishing this page.

Already a stockist?

Email us for reorders, damages and point-of-sale material.