What the programme does

Neonatal intensive care is a hard place to be a parent. Each month we donate a share of our proceeds to NICU programmes, and we send sleepwear and swaddles directly to units that ask for them.

How the donation is calculated

A fixed percentage of monthly revenue is set aside before anything else. It does not depend on how a particular month went — it is a standing commitment, not a marketing campaign.

REVIEW: this describes a programme you intend to run. Decide the percentage and name the recipients before publishing. Do not name a hospital, charity or donation amount you have not actually arranged.

Nominate a unit

If you work in a NICU, or your family was cared for in one, tell us about it. We keep a list and work through it in order.

Where the money goes

We publish a summary of donations once a year. If you want to see the current figures, email us and we will send them over.

REVIEW: only promise an annual summary if you are going to publish one.